Filming a choir with a smartphone © INTERKULTUR / Studi43

5 Steps to Promote Your Choir on Social Media

How choirs can use social media to promote themselves, their music, and their performances.

About Choir Singing

Social media is one of the most powerful tools for groups looking to promote their events and drive up membership. That’s exactly what makes these platforms such great assets for choirs.

But while promoting your choir on social media can be very helpful, you have to know how to do it right. There are so many people trying to get your attention on apps like Instagram and Facebook that it can be hard for your message to break through.

Below, we’ll go into how you can use social media to increase attendance to your performances and engage with singers in your area.

The Importance of Social Media for Choirs

Why is it so imperative that choirs make the leap to social media? Because that’s where people are looking for events and groups in today’s world. While other methods used to work well in the past — like purchasing ads in newspapers or putting up flyers on community boards around town — there is simply no competing with social media.

These are apps that people spend considerable amounts of time on, and it’s the first place they search for information about things going on in their area.

5 Steps to Success on Social Media for Your Choir

If you are committed to promoting your choir on social media, you need to build followers. The following steps build followers by making your profile a must-see place for choir enthusiasts!

1. Picking the right social media platform

Most organizations use a mix of social media platforms, and it is key to match the things you post to the platform.

  • Facebook: Great for posting events and general information.
  • Instagram: Suited for image and video sharing, and stories can help boost engagement.
  • Twitter: Better for building awareness of your choir and chatting with people.
  • TikTok: A platform that needs short videos with fast entertainment value.
  • YouTube: This is the best place for evergreen video, including performances.

If you don’t have a lot of resources, it’s probably a good idea to start small. Begin with one or two accounts and get good at those before moving on.

2. Creating content

Once you get an idea of where you are posting, you need to actually create the content. Luckily, choirs have a lot of options in this area. Just a handful of ideas include:

  • How-to videos teaching people how to improve their singing
  • Live streams of performances
  • Short video of fun behind the scenes
  • Create a community for choral music lovers
  • Post relatable memes about singing

Mixing your posts between these categories would be enough to keep followers interested for years to come.

3. Utilizing Hashtags

The content you post can be hard for people to find. That’s why social media platforms use hashtags. These symbols tell the platform that whatever directly follows is in a certain category. So adding “#choirmusic” to your post will immediately sort that content into the category of “choirmusic.” (Note that spaces end the hashtag.)

This way, users wanting that kind of content can just search the hashtag, finding exactly what they are looking for.

4. Collaborating with others

You don’t have to promote your choir alone! Once you have some content up, you can begin reaching out to accounts similar to yours or other potential partners — like local businesses, concert venues, etc.

Finding ways that both parties can promote each other’s accounts leads to everyone benefiting. Plus, the relationships your choir builds this way can come in handy in the future.

5. Buying ads on social media

You can build a massive audience for free on social media, but if you have some extra cash laying around for promotion, it’s not a bad idea to spend a little on ads. Most social media platforms give you ways to promote with highly targeted advertising, usually with options at virtually any budget.

Finding Harmony Between Social Media and Choirs

Social media is a tool that every choir should be using. Even if you put very little time and effort into your accounts, they can still give you some benefits. But putting in the work will pay off big time for your choir — helping you grow your audiences and talent pool.

Interested to learn more about ways to improve your choir? Keep an eye on INTERKULTUR’s World of Voices section. Here, you’ll learn about ways to make your choir the best it can be!