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6 Ideas For Your Next Choir Reels on Instagram

Boost your choir's Instagram account with these timeless content tips

About Choir Singing

Instagram reels are a great way to connect to your followers and maintain a strong connection to your choir. But given the nature of the platform and the reel format, you have to make a lot of them to keep reaping the rewards. That means choirs can run out of ideas fast. But don’t worry — we’ve got you covered.

Below, we give you six great ideas for your next Instagram reel. None of them are limited to one-and-done concepts. You can keep returning to them over and over again, giving you a reliable stream of content to build your followers and deliver them wonderful reels that they’ll love to watch and share.

1. Take us Behind the Scenes with Your Choir

Every performance begins with butterflies in the stomach and ends with tears — some happy and some sad.

Audiences want to dive into the drama of life in a choir. It allows people to connect to the personalities behind the voices, and what better way to do that than with Instagram reels?

If you capture hard work, jokes, and the little moments of triumphs and tragedy along the way, you’ll train your followers to keep coming back for more emotionally resonant and interesting content.

2. Capture Performance Highlights

Reels are a wonderful place to put stellar, stand-out moments from your latest performances — especially if they happen at prestigious events you are proud of attending (like the World Choir Games).

Demonstrating your choir’s abilities and accomplishments adds a lot of value to people’s day. Spending a few moments with that kind of optimism and hope can do a lot for people’s moods, and it also helps to keep them tuning into your content.

These reels also do a good job of building your choir’s identity and getting people excited for any upcoming performances that they might be able to attend — as your followers will be familiar with just how awesome your choir really is!

3. Try Singing Challenges

The internet loves challenges. That’s especially true in short-form video content like Instagram reels, TikTok, and YouTube Shorts. The best part? There are tons of music-related challenges and games that people want to see. It’s truly a match made in heaven.

Capture members of your choir taking on these challenges, and you’ll be well on your way to creating viral content.

This is also a great way to allow individual members of the choir to shine, putting their personalities more in the spotlight. This is a great way to start generating real interest in the people who make up your group — leading to a deeper connection to your group as a whole.

4. Give Us a Day in the Life

What’s your morning vocal routine like? How is that long bus ride together to the next big competition?

These glimpses into the everyday life of choral singers are inherently interesting. Your Instagram followers want to know what it's like to experience the camaraderie, discipline, and artistic expression that comes along with choral music.

Instagram reels are the perfect format to deliver people these charming little peeks into your world.

5. Collaborate with Others

Your Instagram reels can go beyond building a direct connection between your followers and your own choir. Some of your content should be reserved for sharing other choirs with people who follow you.

This level of collaboration will build goodwill and also attract still more followers to your Instagram, because they’ll see that you are delivering a wide range of valuable choir content.

There’s also always an opportunity to cross-promote with other accounts, building each other's audiences at the same time.

6. Post Lots of Educational Content

Apart from cute animal videos, bite-sized education content is some of the most popular short-form video content in the world. And your choir has a skill set that a lot of people want to learn.

Take advantage of this! Make quick videos that teach something about singing. It doesn’t have to be comprehensive, just a simple trick people can start trying out right now.

People interested in singing will flock to your Instagram account to check out your latest reels!

Finding What Works for You

Making your Instagram reels can be a fun, creative process. With a positive attitude and a little determination, you can discover how to connect with your followers and give them short videos they love. The items above can all be used time and time again, so coming up with new Instagram reel ideas should no longer be a problem.

Over time, you’ll discover the videos that work for your choir and their followers. Then, you’ll be able to maximize the power of social media to connect with your audience.

Looking for more tips and insights into the world of choir music? Keep an eye on the INTERKULTUR Newsroom.