TikTok is one of the most popular platforms in the world, leading many choirs to wonder how they can promote themselves on the app. And luckily, people love choir singing, and this kind of content can do very well.

Want some ideas for how to get started? We’ve pulled together five examples of choir TikToks that have gone viral, showing you five kinds of content you can start making right now on your account.

1. Day-in-the-Life

One of the best ways to leverage TikTok is to build a feeling of connection between your choir and your audience. Short videos can do this by offering fun glimpses into what it is like to be a part of your organization.

This appeals to a wide range of people, from other choir singers around the world to those who yearn to be in a choir to those who simply love the sound of the human voice and the energy of a creative group environment.

In this TikTok, a choir teacher shows a fun little moment from a normal day in the life. It’s charming, connecting, and cute.

Watch now: When your students find #choir #warmups on TikTok and ask if they can ... | this is the way we harmonize | TikTok

2. Highlight Moments

Outstanding choir moments, the kind that shock people to see, are always a great way to go viral on TikTok. For that reason, making sure that you share the really jaw-dropping moments from your choir’s performances is a must.

One reason TikTok is so effective at building an audience is that you can connect with people who don’t even know they love choir singing. But if they scroll through content and find something really amazing, they’ll be hooked.

In this example, the choir is on America’s Got Talent — which not every group will be able to match! But what you will be able to do is record high points in your next performance.

Watch now: Voices of Hope Choir Golden Buzzer #americangottalent #trending #viral #foryou #fyp #britainsgottalent

3. Teach About Singing

Educational content is a great form of content. It provides real, meaningful value to the viewer, and it builds authority and prestige for your choir. Last but not least, it connects directly with an audience interested in choir singing on TikTok.

There are so many amateur singers out there who like a little bit of educational content in their algorithm. On top of that, TikTok is becoming the go-to search engine for Gen Zers looking for information, so you’ll capture a young audience by providing content that answers common questions about singing techniques.

Educational content also gives you so many ideas. There are a ton of basics you can teach as well as a near infinite number of fine points to cover. In this example, you learn the basics of reading music — how cool is that also for experienced choir singers?

Watch now: Replying to @Aiden J Dorant Learn to sight sing / sight read with me! ... | singing | TikTok

4. Solos

You could slot this under the Highlights section, but posting solos is simply too important not to make its own category. These are perfect, bite-size moments that seem special made for the TikTok choir video format.

Because it highlights one person and has some sense of higher stakes, it has captivating drama built in. It’s also typically a moment of particular singing prowess, so it's impressive and keeps people’s attention.

If you know you are going to have an impressive solo at a performance, you have to make sure you capture it for TikTok. In this example, you see it can also be a heartwarming moment of triumph for young singers, adding another level of joy to the video.

Watch now: (2)13 year old slays, you were meant for me, first time doing a solo with... | jewel you were meant for me | TikTok

5. Seasonal Content

Seasonal content is a great way to take advantage of TikTok's search function, capturing all the interest that bubbles up for certain songs at certain times of the year.

Of course, by far, the number one time of year to do this is the Winter Holiday season. There are so many beautiful choral arrangements to perform this time of year. But that doesn’t mean there aren’t other great moments to do this — for instance, try your country’s national anthem on a state holiday.

In this TikTok, the beloved “Carol of the Bells” is performed, no doubt entertaining many people who were looking for a holiday-themed video.

Watch now: Christmas is here! Tone tok choir singing "carol of the bells"

Make Great Content

We’ve covered five strategies to make awesome TikToks that connect with your audience. But the most important thing? Start posting! That’s the best way to learn what works and what doesn't.

To learn more about promoting your choirs, keep an eye out on our Newsroom.