Start your own fundraising campaign!

Dear friends of choral singing!

You and your choir want to participate in a festival or competition abroad? But this year’s budget is already exhausted? Your participation is about to fail? You are in good company because many choirs and ensembles worldwide face the same problems! Keep your spirits up. There is no reason to miss out on the experience of meeting choirs from all over the world!

You can do something yourself! You have a talent to make people happy and this talent in addition has a positive, peaceful and merry image: Choral singing! For businesses, organizations and individuals this image is very attractive: Thus you can represent your town, your country, a business, an institution or an idea and communicate messages. Turn these people and institutions into fans and sponsors! Become ambassadors of your town, local enterprises and institutions!

To make sure that we get to know each other for sure at the next intercultural event and sing together, we compiled some tips and examples for fundraising actions which can be combined and expanded accordingly. There are no general courses of action for sponsorship and PR – it always strongly depends on the respective conditions and structures you have at your home town. Thus you will have a lot of fun creating something individual, to use existing contacts and to establish new contacts. Surely you will find a good suggestion in this flyer or an even better idea occurs to you while reading! We would be glad if you would share your experiences with other choirs. Mail us about your individual, unique and unusual campaign! We will put these reports online!

Enjoy reading and most of all enjoy a creative brainstorming with your fellow singers!

We wish you a lot of fun with your own campaign!

Hot Fundraising tips for Choirs

No cash for the choir competition?

We tell you how to raise funds from sponsors!

Free concerts
From mayor to fan
INTERKULTUR makes it official
Join a club
Business companies become fans
... and finally: The concert goes to ...
Prominent intercessors
PR campaign
Attract attention!

Some businesses are even looking for ideas worth to support. The choir "Young People's Chorus of Erie" used this opportunity and joint in the Pepsi Refresh Project". The concept: Send dedicated young singers to compete at the World Choir Games. Even if the choir did not make it to become first, the attempt is worth it. Don't lose heart!

The German gospel choir "Rejoice Langenberg", for example, has found support from Hannelore Kraft, prime minister of the German state of North Rhine-Westphalia, concerning their participation in the 2012 World Choir Games in Cincinnati.

The "Voices of Unity" from the USA have shown how a great PR campaign works. They attracted the attention of sponsors through the website and gathered enough funds to travel to the 2010 World Choir Games in Shaoxing/China. The efforts have been rewarded, their "Dreams of Gold" came true.

The aspiration of "Boğaziçi Jazz Choir" from Turkey was the participation in the World Choir Championships for Youth and Young Adults in Graz 2011. The singers found a unique way to seek sponsors. They simply sang the spiritual “Joshua fought the battle of Jericho” in the metro, during a rush hour, and uploaded a video to YouTube. They attracted high media attention and some weeks later they headed to Graz.


If you have further questions, our sponsorship department will be glad to help you. Contact us!

Fundraising Tips (431 KB)